Simple to Share, Easy to Earn!

As I have been chatting with people on my KiSS Identity team, the people who have had the most success are ones that have been sharing a simple message.

KiSS is so simple compared to traditional MLM's, that you don't need to get into complicated discussions about marketing strategies, the compensation plan, or the science of the product. You don't need high-pressure sales and you don't need to drag your prospect onto 3-way calls, conference calls, or group meetings/seminars. I blogged this in my initial posting about Beating the 97% MLM Drop Out Rate.

Don't Listen to Me, See For Yourself...

Do me a favor and do this:

1. Visit the kissid web page and watch the video:

        http://www.mykissid.com/

2. Also watch this video, which you can send to others or link to your blog, Facebook, or myspace profile:

        http://www.youtube.com/watch?v=mbj92Nm44_Y

3. Go ahead and enroll to join me in KiSS, or if you have questions, just email or IM me.

See How Simple That Was?

Every one can repeat the above. Simple, easy, FUN!

All the best,
Tom

Why Email Prospecting Works

My full post on the Three Methods of Email Prospecting can be found on the KiSS Success Portal here.

What I wanted to cover here was why the Email prospecting works for KiSS and doesn't work very well for "traditional MLM" programs. The concept is very simple. In any give sales process you have 4-phases (fancy diagram to follow in a later post):

Curiosity => Skepticism => Acceptance => Closure
(Each of these stages of the sales process is covered in more detailed in my free e-book that is given to all members in my KiSS downline.)

Without going into great details of each stage, the key differences between traditional and a non-traditional MLM like KiSS are that:

• Traditional MLM:  Emails only gets you to the end of "curiosity" stage, and often not all the way through as you will need to follow-up with a phone conversation and schedule a prospect to attend a 3-way or conference call. In other words, e-mail gets you about 10% through the sales cycle.


• Non-traditional MLM:  Email prospecting can get you 90% - and sometimes 100% - all the way through the sales cycle. You can buttress your email with links to videos, blogs, forums, journals, and other online content where the prospect can make a complete decision without ever needing to call you.

In fact, in my own personal recruiting, the only personal conversations I've needed to make have been using Instant Messenger.

Read more about the specifics of e-mail prospecting here. And if you're a member of my KiSS downline, you should have received my Getting Started Kit which includes more a formal introduction to the sales lifecycle mentioned above.

Finally – Beating the 97% MLM Drop Out Rate!

We all have heard the statistic that 97% of all MLM participants drop out within 2 months. Yet, every day we see new entrepreneurs trying to beat the odds. Why? Because for the small % of people who can succeed, the rewards are fantastic. Network marketing has made more millionaires than any other area of industry or business.

But let's not get ahead of ourselves just yet... let's just try to understand why people drop out, or most generally...

Why Do So Many People Fail at Network Marketing?

I'm going to spare you the motivational speeches that are so prevalent in the MLM industry. (Throughout my blog posts you will see that I am very practical... I believe in analytical analysis and tactical advice.)

The reason most people fail with MLM's is because most people hate sales! Think about traditional MLM's... what are the methods used by all the successful network marketers?

• 3-way phone calls
• Constant follow-up, almost always by phone or in-person
• Daily conference calls
• In-person presentations, tupperware parties, etc.
• Weekly team calls
• Coordination of the entire downline to follow a repeatable process
• Needing to train your members, and their members, and the entire downline (that's why so many of the big boys sell training DVD's, or audio tapes for you old timers)

And even if you mastered some of the above, the MLM program that you are in may present you with other challenges, such as:

• Requiring minimum volume purchase of hundreds of dollars per month
• Requiring storing of inventory or retail sales
• Requiring minimum number of new recruits
• Requiring scientific knowledge of unknown products
• Requiring balancing of legs (e.g. binary compensation plans)

But What If We Could Eliminate All of the Above Obstacles to Success?

First, let's look at the recruiting obstacles. Most people really hate to be salesmen. Many network marketers dread the 3-way call, but they try it for a while because that's what they are told is needed for success. Eventually, they either drop out because they dislike the sales process, or they just aren't very good at it and see very little success. The same can be said of the need for constant follow-up, in-person presentations, etc.

Secondly, a product that costs hundreds of dollars a month will generate a high drop out rate unless the new MLM distributor sees success immediately. What if there was a way to generate significant income potential but drop the monthly price point to a level that allows the network marketer time to succeed?

What if we had a program that:

1. Has a low-cost product price point – say only $10!

Don't let the low price point make you think that you can't be profitable, because serious network marketers can stack multiple positions to double and triple dip on profits, not to mention that the lower cost can result in higher volume growth.

2. Is targeted at social networking to allow for viral growth

Think about all those silly quizzes and addictive games that you've played on Facebook and myspace. What if you could embed the sales message within the application itself? Now you have separated the delivery of the sales message (what everyone hates to do) from the distribution of the application (which occurs virally every day on social networks).

3. Is fun, hip and easy to sell with a very short message

We all know that constant follow-up is one key to success with traditional network marketing. That's because most people are skeptical of MLM's and you need to constantly pursue any prospect that hasn't given you an outright no. Again, most people are not salesmen, and even the ones that can sell do not like the level of pushiness required with traditional MLM. So what if we could introduce the business to a new member with a simple video, email, or web page and have that do 90% of the selling for us! Now instead of using online tools for just lead generation (which is 10% of the sales process), what if the same online tools can do 90% of the selling for you (and in many cases, 100%).

4. Has a simple product that is used every day and needs no explanation

Too many people get fixated on the product and not the opportunity. No matter what you think about MLM programs and the blurry line between selling the income opportunity vs. selling a product, the blunt reality is people join MLM's to make money. That said, you really want a product that requires no discussion. The more time you have to spend justifying the product (such as weight loss or financial product), the more reasons you give the prospect to say NO. You want the prospect focusing on the income opportunity (yes, we realize the product is a necessary ingredient to have a legal network marketing business; and some discussion about the product is always necessary).

5. Utilizes a simple compensation plan that does not require any qualification or minimum monthly volumes

What MLM programs don't tell you is the reason to introduce all of these "rules" in order to get paid or to qualify for higher commissions is not to encourage you to sell more, but it is to penalize you! All MLM's have a single revenue pool that is derived from all sales. They then have to divide that revenue up. Each MLM decides whether it wants to reward the top members more (by having lots of "rules" that penalize low to moderate volume distributors) or to give more revenue to the average guy (by having fewer "rules"). Many MLM's reward their top builders at the expensive of the average guy. For example, most binary compensation plans do this to make it more attractive to large builders.

6. Uses a forced matrix and provides real incentive to your upline to add new members through their top position!

This is an important consideration for any forced matrix or other compensation plan where you may receive some amount of "spillover" from your upline (or sideline in the case of Efusjon). The plain truth of the matter is that the big boys always have multiple positions. When your upline adds another position in an area of the matrix that doesn't hit you (i.e. won't result in spillover to you), then all the marketing around "spillover" is meaningless. You want an MLM program where your upline is rewarded for pushing volume through their top position. If everyone does this then it results in true spillover rather than new members being "manually placed" in an area that will not help you.

I Have Finally Found Such A Program!

It is called KiSS Identity – where "KiSS" stands for "Keep it Simple Stupid". This is an MLM that is so simple and so easy to introduce to others. In addition, it is designed for viral growth on social networks, but of course can also be marketed very successfully using traditional internet marketing methods (web pages, pay-per-click, email marketing).

In fact, the program is so simple, instead of explaining it in detailed, I'll just ask you to watch the video here:

        http://www.mykissid.com/

You can also watch this YouTube video that is another fun way to introduce it to others:

        http://www.youtube.com/watch?v=mbj92Nm44_Y

How Much Money Can You Really Make?

As you know, income projections are always hypothetical with network marketing, but a fully filled out 3x9 matrix would pay $14,671. Let's assume you only fill out 20% of your matrix - that is still almost $3,000 (before bonus incentives).

Now before you start comparing these figures to your favorite MLM, remember what I said earlier – most serious network marketers buy multiple positions. For example, almost everyone I've brought in has purchased a 4-spot. They enroll under me here and then enroll under themselves 3-times (i.e. they buy their own level 1). Now they double-dip on everything in their matrix. All new recruits are added through the "tip" or top position and the forced matrix handles the rest.

Okay, This All Sounds Great, But Why Should You Join Me?

That is a great question... and the fact that you are thinking it means that you are aware of two universal success criteria in network marketing, which are:

• You want to join under a sponsor and downline organization that is actively recruiting (so you can benefit from spillover).

• You want to join an organization that is organized and can not only train you but can also train your downline.

I am a very active recruiter. In fact, because this program allows me to do 90% of my recruiting online, I can now get the message out to thousands of people every day online, whereas with "traditional" network marketing I could only talk to a handful of people per day.

Not only am I an active recruiter, I have built lead generation systems to help my entire downline. So when you join under me, you can participate in group advertising for KiSS - click here to see a sample.

Finally, I am the creator of the KiSS Success Portal at kiss-mlm.com where everyone in the KiSS community (even those not in my downline) can learn how to build their KiSS business. How-to guides, email templates, advice for leveraging social networks, some special online tools, and of course the aforementioned group advertising are all available to you to help you succeed.

Now – of course I have to offer my own personal downline some extra love - so I run a private mailing list just for my own downline. Even if you are beyond my 9th level, you are allowed to join my private list (because I am committed to helping your upline succeed and they are all connected to people in my 3x9 matrix). While almost all my advice and group advertising are available to the general community on kiss-mlm.com, there will always be a few nuggets of special advice or specific ad campaigns that will only be available to my team.

So Join Me... Join "Team Success"

If you noticed, I didn't mention a "team name" until the very bottom of this blog post. Too many other network marketers are fixated on the team name. I want you to focus on the attributes of the program, the system, and the organization that will make you successful. But I have to call my team something, so "Team Success" is what we are, because my goal is to make every single one of you successful!

Join me here: http://www.mykissid.com

And if you're still not 100% sure, come visit the KiSS forums, do your diligence, and ask tough questions - you'll get honest answers!

All the best,
Tom